Brand Developer
Job insights
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Date posted
20/03/2025
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Closing date
20/03/2025
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Hiring location
North
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Offered salary
Rs17,110 - Rs50,000/month
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Experience Level
Senior
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Experience
6 - 10 Years
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Remote work option
Yes
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Expatriate Eligibility
Yes
Key responsibilities
- Achieve overall brand health targets (Volume, Value, & GI); take corrective actions when necessary to ensure brand success.
- Develop and execute the brand strategies and create brand toolkit elements to support brand objectives.
- Align brand positioning and development initiatives with the overarching brand strategy to ensure consistency and growth.
- Develop and implement integrated brand and innovation plans for the Cane brands to drive brand success and market differentiation.
- Oversee and manage brands, coordinating brand support activities that align with the consumer decision journey and enhance overall consumer experience
- Negotiate and maintain a good relationships with key accounts, distributors, wholesalers, and retailers.
- Evaluate the effectiveness of the trade marketing activities and report on the results and insights.
- Manage New Product Development (NPD) project end-to-end.
- Execute at least 3 brand events per week to drive liquid to lips and conversion.
- Achieve overall brand health targets (Volume, Value, & GI); take corrective actions when necessary to ensure brand success.
- Develop and execute the brand strategies and create brand toolkit elements to support brand objectives.
- Align brand positioning and development initiatives with the overarching brand strategy to ensure consistency and growth.
- Develop and implement integrated brand and innovation plans for the Cane brands to drive brand success and market differentiation.
- Oversee and manage brands, coordinating brand support activities that align with the consumer decision journey and enhance overall consumer experience
- Negotiate and maintain a good relationships with key accounts, distributors, wholesalers, and retailers.
- Evaluate the effectiveness of the trade marketing activities and report on the results and insights.
- Manage New Product Development (NPD) project end-to-end.
- Execute at least 3 brand events per week to drive liquid to lips and conversion.
Hard skills
Soft skills
Good to know
Goals & Performance Metrics:
The Brand Developer aims to achieve brand health targets by driving growth in volume, value, while ensuring strategic alignment and consistency. This includes developing and executing brand strategies, enhancing consumer engagement, and implementing innovation plans. Strong trade relationships with key accounts, distributors, and retailers are essential, along with evaluating trade marketing effectiveness. Managing new product development (NPD) and executing at least three brand events per week drive market differentiation and consumer conversion. Success is measured through brand performance, consumer engagement, trade partnerships, and marketing ROI.
N+1 Management Style:
The N+1 Management Style for a Brand Developer involves reporting to both a direct manager (N) and a senior leader or mentor (+1). This dual guidance enhances decision-making, fosters cross-functional collaboration, and ensures brand consistency. It accelerates professional growth, strengthens brand activations, and helps navigate market challenges effectively.
Career Progression Opportunities:
n/a
Benefits & Culture:
At GRAYS inc Ltd, we are committed to supporting your professional growth and well-being. We offer a range of training and education opportunities to help you advance in your career, along with team-building activities that foster collaboration and a positive work environment. Enjoy internal career growth opportunities as we promote from within, ensuring you have the chance to grow with us. Our employees also benefit from performance-based bonuses to reward hard work, along with employee discounts on our products. Join us and be part of a culture that values growth, teamwork, and recognition
Candidate Selection Criteria:
When selecting a candidate, we focus on relevant experience, key skills and competencies, and a strong cultural fit. Education and certifications, along with motivation and enthusiasm, are also important. Problem-solving abilities, references, and interview performance help ensure the candidate is a good match for the role and the company.
Work condition:
Our Values express what we believe in and shape the way we behave.
Respect
Tenacity
Integrity
Passion
Innovation
Message from your future manager N+1:
We are always looking for passionate and innovative people to become a part of our company. Our team is full of talented individuals with diverse skill sets. We offer career growth, competitive salaries, and benefits that will help you stay on top of your game.
Interested in this job?.
30 days left to apply
