Marketing & Communication Manager
Job insights
-
Date posted
26/09/2024
-
Closing date
26/09/2024
-
Hiring location
North
-
Offered salary
Rs50,000 - Rs80,000/month
-
Experience Level
Middle Senior
-
Qualifications Needed
Bachelor Degree
-
Experience
3 - 5 Years
-
Remote work option
Yes
-
Expatriate Eligibility
Yes
Key responsibilities
The Marketing & Communication Manager is responsible for defining and implementing the marketing and communication strategy for the Mooove group.
The Marketing & Communication Manager ensures the promotion of the company’s and its clients’ brand image, optimizes the visibility of products and services, and ensures the consistency of messages across all communication platforms.
He/She plays a key role in the growth of the companies by ensuring that all communication initiatives are aligned with business and strategic objectives.
Key tasks & responsibilities:
- Strategy and Planning:
- Develop and lead the overall marketing and communication strategy, including budget management, partnerships, and resources.
- Define clear performance objectives for all communication campaigns and initiatives.
- Execution and Campaign Management:
- Coordinate and execute marketing and communication campaigns, measure their effectiveness (KPIs), and adjust strategies accordingly.
- Manage website developments and animate the company’s social media channels to maximize visibility and engagement.
- Management and Leadership:
- Manage and lead the communication team, foster professional development, innovation, and a collaborative work environment.
- Supervise and guide freelancers.
- Ensure consistency in internal and external messages, including press and media relations and crisis communication.
- Public Relations and Events:
- Plan and organize promotional events, trade shows, conferences, and webinars to enhance the visibility of the company and its clients.
- Analysis and Monitoring:
- Conduct competitive intelligence, monitor market trends, and propose innovative approaches.
- Analyze campaign performance and adjust strategies for continuous improvement.
- Interdepartmental Collaboration:
- Collaborate with other departments (sales, product, HR, etc.) to ensure alignment of messages and communication strategies.
- Contribute to the creation of marketing materials (brochures, presentations, videos, etc.) in collaboration with the creative team.
- Optimization and Innovation:
- Identify and implement opportunities for automating marketing processes to increase efficiency.
- Experiment with new digital marketing tactics (SEO, SEM, email marketing, influencers) to maximize campaign impact.
Hard skills
Soft skills
Good to know
Goals & Performance Metrics:
3-Month Objectives:
- Understand the company's culture and values.
- Familiarize yourself with the company's products and services.
- Initiate improvements in work processes (Quick Wins).
- Review the editorial line and editorial planning of CareerHub and MeetYourJob.
- Set up reports and analysis of results.
- Submit an observation report and improvement strategies.
- Review the action plan and roadmap.
6-Month Objectives:
- Present the overall communication and marketing strategy for the year.
- Set up budgets for the year 2025.
- Implement the Mooove launch strategy.
- Submit an action plan on areas for improvement.
- Establish the editorial planning for CareerHub, MeetYourJob, SmartTraveller.
- Implement new strategies to improve the visibility of our brands online.
- Define performance objectives for the department and assess their performance.
- Actively contribute to the company culture.
N+1 Management Style:
Direct Manager: Emmanuel, CEO
Career Progression Opportunities:
Become the CMO (Chief Marketing Officer) of our ecosystem! (SmartTraveller, MeetYourJob, and CareerHub.mu).
Benefits & Culture:
- Salary: Rs. 50,000 - Rs. 80,000 gross monthly
- Transport allowance
- Health insurance after 6 months (50% covered)
- Support for Occupation Permit if a foreign profile
Candidate Selection Criteria:
Skills and Experience:
- Proven experience in a strategic marketing and communication role, ideally as a Marketing & Communication Manager or equivalent position.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Proven team management and leadership skills.
Desired Profile:
- A proactive, results-oriented person with the ability to work in a team.
- Ability to propose innovative ideas and identify areas for improvement to help the organization evolve.
- Strong analytical skills to evaluate campaign performance and adjust strategies accordingly.
- Excellent communication skills, with the ability to align internal and external messages.
Commitment and Values:
- Commitment to collective progress, with a willingness to actively contribute to the company culture.
- Desire to progress professionally and help the team progress, with the ability to share areas for improvement and add value to the company.
Hard Skills:
- Marketing & Communication Strategy
- Project Management
- Digital Marketing: Mastery of digital marketing tools and techniques, including SEO, SEM, email marketing, and social media management.
- Analytics & Reporting
- Budget Management
- Marketing Tools: Proficiency with marketing tools like Google Analytics, CRM, marketing automation software, and online advertising platforms.
- Public Relations & Events
- Web Development
Soft Skills:
- Leadership
- Communication
- Analytical Thinking
- Creativity
- Time Management
- Collaboration
- Problem-Solving
- Adaptability
Work condition:
A typical day at the office starts at 8:30 AM and ends around 6:30 PM.
Although we periodically offer remote work opportunities, our team members generally prefer to work in our offices, which speaks volumes about the comfortable and inspiring atmosphere we have.
The office is tastefully decorated with artwork and plants and offers a variety of flexible private and open spaces to suit different work styles and preferences.
Interested in this job?.
30 days left to apply
