Sales Lead

Smart Applications International Ltd is an ICT company specializing in cutting-edge technological solutions for the healthcare, insurance, and public sectors. The group develops advanced systems for digitizing access to healthcare, managing medical schemes, and automating processes through biometric technologies and platforms such as Medismart, SmartHealth+, and Smart Analytics. Present in 15 African countries, Smart serves millions of beneficiaries across thousands of public and private institutions. The Mauritian subsidiary is entering its commercial launch phase, aiming to rapidly structure and grow revenue on the local market.

The Sales Lead is responsible for launching and structuring Smart’s commercial activity in Mauritius. He/She develops sales with stakeholders in the healthcare, insurance, and public sectors, while laying the foundation for a future sales department. Highly hands-on, he/she manages the entire sales cycle (prospecting, demo, negotiation, closing, account management) and builds a strong pipeline with rigorous reporting and field-based execution. The role begins with strong individual responsibility, followed by progressive team management.

Main Duties & Responsibilities:

• Develop the client portfolio (insurers, healthcare providers, public institutions, health-sector organizations) and achieve revenue and profitability targets.

• Identify, develop, and pursue new business opportunities through active prospecting (including cold calling), networking, and client referrals.

• Manage and grow high-value key accounts, ensuring regular follow-up and long-term relationships.

• Prepare and deliver compelling sales presentations, product demonstrations, and tailored proposals for various stakeholders.

• Negotiate contracts, pricing, and commercial terms to close deals in line with Smart’s overall strategy.

• Conduct competitive and market intelligence: competing offers, pricing levels, client expectations, sector and regulatory trends (including public procurement).

• Implement, track, and analyse sales performance indicators (sales, pipeline, conversion rates) and produce detailed sales reports (mainly in Excel; CRM currently being deployed).

• Gradually build, supervise, coach, and motivate a small team of sales executives, starting alone or with an initial resource reporting to them.

• Create, document, and improve Standard Operating Procedures (SOPs) to structure the sales department in Mauritius.

• Work closely with technical and operational teams to understand products and ensure smooth deployment with clients.

• Track customer satisfaction, manage complaints, and directly support customer service to maintain high service levels.

• Represent Smart at sector events, exhibitions, conferences, and networking actions to strengthen brand visibility in Mauritius.