Digital Marketing Specialist

Good to know

Goals & Performance Metrics:

1. Website Traffic & Engagement:

Goals:
Increase website traffic.
Improve user engagement.
Metrics:
Website traffic (sessions, unique visitors): Track the number of visitors to the website.
Bounce rate: Monitor the percentage of visitors who leave the website after viewing only one page.
Average session duration: Measure the average time visitors spend on the website.
Pageviews per session: Track the average number of pages viewed by each visitor.
Engagement rate (social media): Track likes, shares, comments, and clicks on social media posts.

2. Lead Generation & Conversion:

Goals:
Generate qualified leads.
Increase conversion rates.
Metrics:
Conversion rate: Measure the percentage of visitors who complete a desired action (e.g., sign up for a newsletter, make a purchase).
Cost per lead (CPL): Track the cost of acquiring each lead.
Number of leads generated: Monitor the total number of leads generated through digital marketing efforts.
Landing page conversion rates: Track the effectiveness of landing pages in converting visitors into leads.

3. Search Engine Optimization (SEO):

Goals:
Improve search engine rankings.
Increase organic traffic.
Metrics:
Organic traffic: Track the number of visitors who arrive at the website through organic search results.
Keyword rankings: Monitor the website's ranking for target keywords.
Click-through rate (CTR) from search results: Measure the percentage of users who click on the website's search results.
Backlink profile: Monitor the quantity and quality of backlinks to the website.

4. Paid Advertising (PPC):

Goals:
Drive targeted traffic to the website.
Maximize return on ad spend (ROAS).
Metrics:
Click-through rate (CTR) for ads: Measure the percentage of users who click on ads.
Cost per click (CPC): Track the cost of each click on ads.
Conversion rate from ads: Measure the percentage of users who convert after clicking on ads.
Return on ad spend (ROAS): Track the revenue generated for every dollar spent on advertising.

5. Social Media Marketing:

Goals:
Increase brand awareness.
Drive engagement.
Drive traffic.
Metrics:
Follower growth: Track the number of social media followers.
Engagement rate (likes, shares, comments): Measure the level of interaction with social media posts.
Social media traffic to website: Track the number of visitors who arrive at the website through social media.
Reach and impressions: Track how many people are seeing your social media content.

N+1 Management Style:

The N+1 Manager is involved in day-to-day operations, providing guidance and support to ensure smooth delivery processes.
Regular performance reviews and constructive feedback are provided to help teams improve and excel in their roles.

Career Progression Opportunities:

Internal Mobility
Skill Development

Benefits & Culture:

Work-Life Balance
Inclusive Culture

Candidate Selection Criteria:

Essential Technical Skills:

Digital Marketing Platform Proficiency:
Experience with social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising platforms.
Familiarity with Google Ads (Search, Display, Shopping, YouTube).
Knowledge of SEO principles and tools (Google Analytics, Search Console, keyword research tools).
Experience with email marketing platforms (Mailchimp, etc.).
Content management system (CMS) proficiency (WordPress, etc.).

Data Analysis and Reporting:
Ability to interpret data from analytics platforms and generate reports.
Understanding of key digital marketing metrics (CTR, CPC, conversion rate, ROI).
Skill in using data to optimize campaigns.

Content Creation:
Strong writing and editing skills for web and social media content.
Basic graphic design skills (Canva, Adobe Spark, etc.).
Understanding of content marketing principles.

Technical SEO:
Basic understanding of how websites are crawled and indexed.
Ability to spot on page technical SEO issues.
Essential Soft Skills:

Communication:
Excellent written and verbal communication skills.
Ability to present ideas clearly and concisely.
Strong interpersonal skills.

Creativity:
Ability to generate innovative ideas for campaigns and content.
A strong understanding of current trends.

Analytical Thinking:
Ability to analyze data and identify trends.
Problem-solving skills.
Ability to think critically.

Organizational Skills:
Ability to manage multiple projects and deadlines.
Strong attention to detail.

Adaptability:
Ability to adapt to changing technologies and trends.
Willingness to learn and grow.

Teamwork:
Ability to collaborate effectively with others.

Desired Profile:

Technical Skills: Proficiency in digital marketing tools (Google Analytics, Google Ads, social media Ads, content creation tools), knowledge of search engine optimization (SEO) principles, experience in managing email marketing campaigns.
Behavioral Skills: Creativity, rigor, analytical skills, ability to work in a team, excellent interpersonal skills, curiosity, adaptability.

Work condition:

8h15 - 17h
Monday to Friday

Message from your future manager N+1:

Join our team as a Digital Marketing agent in an expanding company and become a key part of a dynamic, customer-focused operation. We encourage all interested candidates to apply, as all applications will be evaluated.