Sales and Marketing Manager – Lifestyle and Hospitality Cluster
Job insights
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Date posted
06/09/2024
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Closing date
06/09/2024
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Hiring location
West
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Experience Level
Senior
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Experience
6 - 10 Years
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Remote work option
Yes
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Expatriate Eligibility
Yes
Key responsibilities
As the Sales and Marketing Manager for our Lifestyle and Hospitality Cluster, you will be managing activities and events related to sales and marketing for Tamarina Hotel, Tamarina Golf and Sparc.
Being the Sales and Marketing Manager for our Lifestyle & Hospitality Cluster, your responsibilities will involve (but not limited to):
Sales and Marketing Management
- Supervise and plan marketing and communication strategies for Tamarina Beach Club Hotel, Tamarina Golf Club, and Sparc.
- Prepare annual business plans, periodic forecasts, and specific sales, promotional, advertising, public relations, and merchandising targets, considering business needs, seasonal trends, and external/internal factors.
- Recommend and administer policies and procedures to enhance marketing, communication, and sales operations.
- Seek sales opportunities and analyze potential strategic partnerships for the sale of the group’s products and services.
- Set sales objectives for the sales team, KPIs, and targets for each segment and market.
- Develop and maintain sales promotion strategies for all business sectors.
- Ensure appropriate distribution of information and point-of-sale material to subordinates involved in selling or promoting the units.
- Develop and coordinate sales cycles and approaches.
- Analyze and evaluate the effectiveness of existing sales strategies and results.
- Conduct ongoing analysis of market trends and competitors’ performance, using networking for benchmarking exercises.
- Identify new market opportunities.
- Monitor and control all MICE/Events sales activities.
- Attend key trade fairs and sales weeks in key feeder markets.
- Collaborate with Medine Communication team on the Cluster digital marketing strategies, including social media management, email campaigns, and digital advertising.
Business Planning and Strategic formulation
- Develop and implement short- and long-term goals, objectives, policies, and operating procedures to achieve targets.
- Ensure that the Sales & Marketing plans are implemented and monitored within the cluster.
- Evaluate different market conditions to assess the feasibility and success of strategies.
Public Relations
- Develop and implement short- and long-term goals, objectives, policies, and operating procedures to achieve targets.
- Ensure that the Sales & Marketing plans are implemented and monitored within the cluster.
- Evaluate different market conditions to assess the feasibility and success of strategies.
Budget Preparation and Control
- Prepare and manage the department’s budget timely and adequately.
- Monitor the expenses and revenues attributed to the department monthly.
- Set clear procedures for handling any sales opportunity from enquiry to final accounting, ensuring all forms of business are handled correctly.
- Provide feedback to the Managing Director on the Cluster’s performance through reliable reports and forecasts.
Team Management
- Oversee the daily operations and management of the Sales & Marketing department to ensure overall effectiveness.
- Provide regular feedback to team members on their performance, conduct performance evaluations, and complete performance appraisals in accordance with Human Capital Policy & Guidelines.
- Develop training plans for subordinates and organize and facilitate on-the-job training to develop knowledge and skills.
- Liaise with the Head of Human Capital in all matters relating to recruitment and disciplinary procedures.
Customer Relationship Management
- Develop and maintain strong relationships with key customers and stakeholders to ensure customer satisfaction and loyalty.
- Work closely with the departments within the Cluster business units, such as operations, fnb, and events, as well as the other Medine Business Units to ensure alignment of sales and marketing strategies with overall business objectives.
Reporting and Metrics
- Use data analytics and metrics to track the performance of marketing campaigns and sales initiatives, providing insights and recommendations for improvement.
Minimum experience requirements
- Minimum of 10 years of experience in sales and marketing, with at least 3 years in a senior managerial role.
- Proven track record of developing and executing successful marketing and sales strategies.
- Experience in the hospitality industry is highly desirable.
- Demonstrated experience in digital marketing, including social media management, email campaigns, and digital advertising.
- Experience with budget management, financial reporting, and performance metrics.
- Proven ability to lead and manage a team effectively.
Management reserves the right to call only the shortlisted candidates for the recruitment and selection process
Hard skills
Soft skills
Good to know
Goals & Performance Metrics:
1. Strategic Goals
Our strategic goals are designed to promote growth, innovation, and sustainability. These include:
Customer Satisfaction: Deliver exceptional service and build strong relationships with our clients and stakeholders.
Operational Excellence: Streamline processes, enhance efficiency, and maintain high standards of quality across all operations.
Financial Performance: Achieve and exceed revenue targets, optimize costs, and ensure profitability.
Employee Engagement: Foster a supportive work environment that promotes well-being, growth, and a sense of belonging.
Innovation and Development: Encourage creative solutions, embrace new technologies, and continuously improve our products and services.
2. Performance Metrics
To measure progress toward our goals, we utilize a set of key performance indicators (KPIs) that provide clear, actionable insights into our performance:
Customer Satisfaction Score (CSAT): Measures client satisfaction and feedback to ensure we meet and exceed expectations.
Net Promoter Score (NPS): Evaluates customer loyalty and likelihood to recommend our services.
Revenue Growth Rate: Tracks the increase in company revenue over a specific period, reflecting market growth and business expansion.
Profit Margin: Assesses the profitability of the company by analyzing the difference between revenue and costs.
Employee Turnover Rate: Monitors employee retention and helps identify areas for improving employee satisfaction and engagement.
Innovation Index: Measures the number of new projects, ideas implemented, and overall innovation impact within the organization.
N+1 Management Style:
The Hotel Manager promotes a culture of open communication, where every team member’s voice is heard, and feedback is actively sought and valued. This approach not only fosters a sense of belonging and collaboration but also empowers employees to share their ideas and innovations.
Career Progression Opportunities:
Starting as a Sales and Marketing Manager, you will gain invaluable experience managing key functions, developing marketing strategies, and leading a team to achieve exceptional results. Your success in this role can pave the way for you to take on greater responsibilities across different clusters or business units within the organization.
We offer a variety of growth opportunities for talented individuals who demonstrate strong leadership skills and a commitment to driving results. You may have the opportunity to manage multiple clusters, such as our Hospitality, Education, or Agriculture units, where you can apply your expertise and broaden your strategic impact.
Benefits & Culture:
At Medine Group, we are committed to taking care of our employees by providing a comprehensive benefits package that supports their health, well-being, and overall quality of life. Here are some of the key benefits our employees enjoy:
1. Access to a Company Doctor
We prioritize the health and well-being of our employees by providing access to a company doctor. This benefit ensures that our employees receive timely medical care and professional health advice, helping them maintain their health and well-being.
2. Comprehensive Insurance and Pension Plan
Medine Group offers a robust insurance package that includes health, life, and accident coverage to provide financial security and peace of mind for our employees and their families. Additionally, our pension plan helps employees plan for their future by offering a secure and reliable way to save for retirement.
3. Discounts on Medine’s Services and Products
Employees of Medine Group enjoy exclusive discounts on our wide range of services and products. From leisure activities and hospitality experiences to retail products, our employees benefit from reduced rates, allowing them to enjoy the very best of what Medine has to offer at a more affordable price.
Candidate Selection Criteria:
To excel in this role, you should embody the following qualities:
Dynamism: Bring energy and enthusiasm to every aspect of the role. Your proactive approach will drive innovative solutions and inspire your team to achieve exceptional results.
Creativity: Craft and execute imaginative marketing strategies that capture the essence of our hotel, SPARC, and golf facilities. Your creative vision will set us apart and attract new opportunities.
Vision: Possess a forward-thinking mindset to shape and implement strategies that align with our long-term goals. Your ability to foresee trends and opportunities will guide the future growth of our operations.
Minimum education requirements
- Hold a master’s degree in marketing management, any other alternate relevant qualification or equivalent experience.
Required skills
- Strong strategic planning and analytical skills.
- Excellent leadership and team management abilities.
- Exceptional communication and interpersonal skills.
- Proficiency in using CRM software and other sales/marketing tools.
- Solid understanding of market research and data analysis.
- Strong networking and relationship-building skills.
- Ability to think creatively and innovatively.
- Excellent organizational and time management skills.
- High level of proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software (e.g., HubSpot, Google Analytics).
- Ability to work under pressure and meet deadlines.
Work condition:
Our work culture is deeply rooted in valuing and prioritizing our people. We strive to create a supportive and inclusive environment where every individual feels respected, heard, and empowered.
Message from your future manager N+1:
Are you passionate about sales and marketing and ready for a role that combines your expertise with the breathtaking beauty of Mauritius? We invite you to apply for the position of Sales and Marketing Manager at Medine Group, where you will have the exciting opportunity to oversee our premier hotel, SPARC, and golf operations in one of the most picturesque regions of the island.
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