You’ve had a looked at the candidate funnel in your inbound hiring strategy . The same principle applies for your candidate persona to hire better.
In a business we create buyer persona so as to be able to get an overview of different potential buyers.
By the same token, we get any relevant information concerning the buyer’s journey.
In your Recruitment Marketing Strategy, a candidate persona will be a close representation of your target candidates and allow you to hire better. Defining a candidate persona may help you boost your recruitment marketing strategies and obtain better hires.
WHY CREATE A CANDIDATE PERSONA ?
Creating a candidate persona will help boost your recruitment marketing strategy in the creation of relevant and meaningful content that will engage your targeted audience. Candidates are not one-size-fits-all.
One type of content may work for a specific type of candidate but may not work for another. With your candidate persona, it will be easier for you to create qualified content that will attract the candidate you are looking for.
2 ADVANTAGES OF A PERSONA :
1.Attracting the right candidates :
A personalized approach will increase your chance of hiring better candidates that matches your company’s culture. Finding people who matches your company’s culture fit means less turnover rate in the futur. Therefore if you know who you are targetting , it will be easier to reach and engage with them.
2.Optimising your Recruitment Marketing Strategy :
If you want to have an optimal and successful recruitment marketing strategy, you need to know who is your ideal hire(s).
As a matter of fact, having an idea of your ideal hire will fasten your search and recruitment process.
It will save you time and money in the long term.
HOW DO YOU CREATE A CANDIDATE PERSONA ?
First step is many to have a look at your best employees, the ones that fits more to your company’s culture. Try to talk to them, get to know their motivation for their job, for the company, how they came across your company. By studying your best employees, you will have an idea about the the ideal candidate should have to succeed in a particular role.
Here is your free cheatsheet to help you create your candidate persona.
Creating candidate personas helps inform a wide part of your recruitment efforts and should be referred to when creating Recruitment Marketing content.
With your persona created, you can now start searching meaningful content to attract them and define your audience.