Hire better with your candidate persona

Creating a candidate persona will help boost your recruitment marketing strategy in the creation of relevant and meaningful content that will engage your targeted audience. Candidates are not one-size-fits-all.

One type of content may work for a specific type of candidate but may not work for another. With your candidate persona, it will be easier for you to create qualified content that will attract the candidate you are looking for.

 1.Attracting the right candidates :

If you want to have an optimal and successful recruitment marketing strategy, you need to know who is your ideal hire(s).

As a matter of fact, having an idea of your ideal hire will fasten your search and recruitment process.

It will save you time and money in the long term.

HOW DO YOU CREATE A CANDIDATE PERSONA ?

First step is many to have a look at your best employees, the ones that fits more to your company’s culture. Try to talk to them, get to know their motivation for their job, for the company, how they came across your company. By studying your best employees, you will have an idea about the the ideal candidate should have to succeed in a particular role.

Here is your free cheatsheet to help you create your candidate persona.

Creating candidate personas helps inform a wide part of your recruitment efforts and should be referred to when creating Recruitment Marketing content.

With your persona created, you can now start searching meaningful content to attract them and define your audience.