Social hiring is the act of using social media platforms such as Facebook, linkedIn, Instagram to share and advertise your job posts as well as any news and insights regarding your company.
According to a study by Datareportal, there were 1.00 million social media users in Mauritius in January 2022 (datareportal 2022).
Chances are that you are missing out lots of potential talents, whether active or passive if you are not on using social media in your recruitment marketing process.
It is a good way for your company to gain visibility and attract traffic to your website where potential talents can have a look at your content, articles, job openings, your team and anything related to your brand.
HERE ARE SOME GLOBAL INSIGHTS ABOUT SOME SOCIAL MEDIAS
Social media is a massive tool for reaching candidates especially when best used.
Here are some insights about social media use in Mauritius :
👉 Facebook had 788.9 thousand users in Mauritius in early 2022
👉 Instagram had 367.5 thousand users in Mauritius in early 2022.
👉 LinkedIn had 360.0 thousand “members” in Mauritius in early 2022.
As you can see, social media has become a place where people spend time on and has become a medium in recruitment marketing. Through social media, you can create and share posts, campaigns that could reach your targeted candidate audience.
Sources : datareportal 2022 and E-Commerce Nation 2022
3 reasons to start social hiring in 2023
1. Attract passive candidates
According to a survey by Careerbuilder, 73 % of candidates are passive job seekers. It means that its up to your company to source and attract top talent and make them want to join your company.
With the use of social media, you have the possibility to meet your candidates, both active and passive. Social hiring allows you to connect naturally with potential talents by engaging them with insightful content. Whilst a passive candidate may not be actively looking for work or be present on job boards, they still use social media to keep up to date with trends concerning their industry. This process forms part of your inbound hiring strategy.
2. Target specific talent pool
Social media allows you to have targeting options through paid ads but as well as specific job groups, filters and hashtags.
In fact, Facebook allows you to set advanced filters that corresponds to your candidate persona .You can set this option based on a specific industry, keywords related to a particular field and location.
Similarly Facebook ads allows you to target your audience based on location, age, specific keywords related to an industry. This helps you target the right talent pool and receive better applications.
Instagram also has the targeted ads options but as well as the hashtag that can help you narrow down your search. These hashtags can be specific or more general depending on what you are searching for. You can even create a hashtag for your company which will help you boost your engagement and create a community.
LinkedIn is a great social media platform to connect and engage with qualified talents. With the job posting option, you can target specific talents from an industry. You can also find candidates though specific keywords and have a detailed overview of their professional path on their profile.
3. Boost your employer brand
An appealing employer brand is the heart of your recruitment marketing strategy. Therefore, by showcasing a great employer brand, you will definitely be able to attract top talents to you.
Creating an engaging social media presence will definitely boost up your employer brand and help you gain visibility. As such, posting content regularly about your company, your employees and activities related to your field will help potential talent have an overview of your company culture. You can also begin to establish yourself as an authority in your field.
Here are some content ideas that will boost your employer brand on social medias :
👉 Working environment
👉 Employee’s profile
👉 Perks and Benefits
👉 Successful projects and collabs
👉 Team or corporate events
To conclude …
Social hiring allows you to gain visibility and the ability to connect with your audience in a genuine way.
Careerhub’s team is composed of marketing specialists that can help you get started with social media and create content that will engage with your desired audience and help you attract the best talents on the labour market.
Let’s help you get started :
Get in touch with Melissa, our Head of Sales ( she doesn’t bite 😉)