Recruitment Marketing is transforming the way companies are recruiting. Recruitment has always included some Sales and Marketing elements but we can today witness a quick change in the role of marketing in a recruitment process.
The fusion of recruitment and marketing is shaping the talent acquisition industry. Recruiters are now investing in an effective marketing strategy to build a strong employer brand and attract, engage and nurture qualified job seekers. The goal is to retain the best talents for a company.
Finding and hiring qualified candidates is difficult. In fact, the process has turned upside down:
Recruiters no longer select the candidates. It’s the candidates who choose their employers!
So let us explain to you the what, how and why of recruitment marketing and how it is going to change the way you hire.
IN SHORT WHAT IS RECRUITMENT MARKETING ?
It is the process of building and communicating a company’s employer brand and employer value proposition to attract top talents.
It includes all the strategies a company uses to find, attract, engage and nurture talent before, during, and after they apply for a job.
This approach leverages automation and digital tools to help our recruiters attract the best talents for their company.
By using automation tools, digital marketing strategy and our knowledge in recruitment, recruiters can showcase their employer brand, post job openings in the right channels and targeting the right people for them. The goal is to attract active but also passive candidates through qualified content through social media and other mediums.
YOU MAY ASK, WHAT’S THE DIFFERENCE BETWEEN TRADITIONAL MARKETING AND RECRUITMENT MARKETING ?
Traditional recruitment and sourcing attract candidates directly to the job whereas recruitment marketing attracts talents to the employers.
Today, jobseekers are more concerned about what a company has to offer them. People search a meaning and fulfillments in their job. They are no more in this mindset of working to have a revenue and look for a job that can shape them, make them grow as professionals and individuals.
That is where the combination of recruitment and marketing comes into action by conveying a company’s values, history and environment so that potential job seekers can immerse and project themselves in the company.
Here is an example to better understand the difference between both:
WELCOME TO RECRUITMENT 3.0
The main advantage of recruitment marketing or as we call it, recruitment 3.0, is that the strategy aims to reach not only active but also passive candidates.
Candidates who are “not actively looking for a job” are passive candidates. When converted, they usually end up being better hires because they aren’t just keen about leaving their current job; they choose you for your unique employer brand or for your company’s culture, team and other avantages.
This strategy complements the recruiting process by generating more qualified talents.
WHAT’S IN IT FOR YOU WITH RECRUITMENT MARKETING ?
With this new approach, we are thus here to enrich your recruiting process by generating more qualified talents for your company;
We will therefore help you :
👉 Strengthen your employer value proposition
👉 Build and promote your employer brand
👉 Gain visibility on different mediums
👉 And above all, reach and nurture the BEST talents !