Winner's, the number one supermarket chain in Mauritius is looking for an SEO ANALYST

RESPONSIBILITIES: 

  • Identify the KPIs and implement the tracking required to monitor them with Google Tag Manager and Google Analytics.

  • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.

  • Develop weekly and monthly performance reports with analysis and recommendations to improve user engagement, conversion rate.

  • Perform complete website audit, develop and implement effective search engine optimisation (SEO) strategy.

  • Conduct keyword research using Google tools.

  • Analyse the content needs and create briefings to create content in compliance with SEO rules.

  • Implement link building strategies and manage backlinks to build online authority.

  • Follow SEO trends and stay up-to-date with new tools and practices.

REQUIREMENTS:

  • Work experience as an SEO Analyst or similar digital marketing role.

  • A strong understanding of all SEO best practices such as SEO “friendly” site architecture, tags, coding, site speed optimization, link building, and more.

  • Proficiency in HTML/CSS.

  • Expertise in Google Analytics and Google Search Console.

  • Knowledge of Google Tag Manager is a plus.

  • Strong analytical skills.

  • Familiarity with keyword research and SEO tools.

  • Understanding of ranking factors and search engine optimization practices.

  • BSc in Marketing or relevant diploma.