Digital Marketing Manager

Good to know

Goals & Performance Metrics:

Short Term (6 months):

Immersion in the Brand Universe: Gain a deep understanding of the brands and the customer experience chain to align digital strategies with the company's values and objectives.

Organizational Structure and Recruitment Roadmap: Define key roles, develop a recruitment strategy, and create a competent and high-performing digital marketing team.

Identification and Implementation of Digital Tools: Research, select, and deploy the most suitable digital marketing tools for the company's needs to optimize campaigns and analytics.

Establishment of Relationships and Scopes of Work with Agencies: Negotiate and formalize partnerships with external agencies, clearly defining collaboration scopes and expectations.

Mastery of Internal Administrative Procedures: Assimilate internal processes such as managing purchase orders (PO), invoices, and the purchase register to ensure effective resource management.

Preparation and Submission of a First Impressions Report: Write a detailed report on initial observations, challenges encountered, and recommendations for improving current practices.

Establishment of a Strategic Roadmap: Develop a clear and detailed roadmap for upcoming initiatives and projects, aligning short- and medium-term objectives.

Medium Term (1 year):

Building a Complete and Operational Team: Finalize the recruitment, training, and integration of all members of the digital marketing team to ensure their full effectiveness and cohesion.

Implementation of the Complete Digital Ecosystem: Deploy all the necessary tools and technologies to support and optimize the company's digital initiatives.

Development and Implementation of the Digital Marketing Strategy: Develop and execute a digital marketing strategy aligned with the overall vision and objectives of the brands, aiming to enhance brand awareness, optimize customer engagement, and drive online sales growth.

N+1 Management Style:

Patrice, the Head of, encourages participative management, focused on autonomy and employee involvement. The work environment is based on listening, mutual trust, and initiative, while providing a structured and supportive framework.

Benefits & Culture:

- Base salary

- Bonus: Performance bonus equivalent to 2 to 3 months' salary

- Benefits: Company car, fuel expenses, phone, or a Car Allowance

- Insurance: Comprehensive health coverage with a 70% contribution

Pension Scheme: Participation in a retirement plan

- Employer Contribution: Depends on age (Employee contributes only 3% while Employer contributes 5%, 7%, 10%, 14%)

- Access to Company Products: Monthly monetary allowance + discounted products at our retail locations

- Travel Abroad: Monetary allowance provided, typically paid every 2 years

Candidate Selection Criteria:

Hard Skills:

- Strong experience in digital marketing, preferably in the FMCG sector. Knowledge of the alcoholic beverages industry is a plus.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Ads, etc.).
- Experience in SEO, SEM, PPC, and managing online advertising campaigns.
- Skills in data analysis and reporting.

Soft skills:

- Excellent communication and presentation skills.
- Strong leadership abilities and team management experience.
- Curiosity and adaptability to new technologies.
- Cultural sensitivity and ability to understand the Mauritian and regional market.
- Modern, tech-savvy approach.
- Desire to share knowledge.
- Creativity and innovation.
- Sense of rigor, attention to detail, and precision.
- Dynamic and results-oriented.
- Ability to take initiative and work independently.
- Patience and perseverance in implementing long-term strategies.
- Bilingual in French and English.

Other Requirements:

- Driver’s license and personal vehicle (or the possibility of a company-provided vehicle).
- Availability to work on weekends and participate in events.

Work condition:

Location: Based in Phoenix

Hours: Monday to Friday, from 8 AM to 5 PM, with flexibility depending on ongoing projects

Availability:*Weekends required for events and specific assignments

Remote Work: Possibility to work from home based on performance and project needs

Commitment: Participation in events to create enriching experiences with consumers

Message from your future manager N+1:

By joining Phoenix Beverages Limited, you will become part of a dynamic community where knowledge sharing and professional development are encouraged. You will benefit from numerous opportunities for ongoing training, as well as attractive benefits such as health insurance and paid leave.

We firmly believe in work-life balance. That’s why we promote a flexible and inclusive work environment. Our goal is to create a workplace where everyone feels valued, respected, and motivated to give their best.