Digital Lead

COMPANY DESCRIPTION :

Our client is one of the largest Mauritian groups.

Our client is seeking for a Digital Lead to be responsible for driving creative strategy for the Corporate Center, outlining content plans and concepts, maintaining editorial calendars and publishing content on web and social media.

MISSIONS : 

• Responsible for driving creative strategy for the Corporate Center, outlining content plans and concepts, maintaining editorial calendars and publishing content on web and social media.
• Manage multiple social media and content channels (email, blog, website, Facebook, Instagram, Linkedin, TikTok, Youtube) for the Corporate Center through daily monitoring, publishing and engagement.
• Manage and maintain web and social media content calendars and campaigns.
• Manage Meta and Linkedin ads campaigns, in order to promote the different accounts of the Corporate Center, and for our two sports events.
• Identify content trends on digital initiatives drawing on your knowledge of copywriting, video and graphic design, and social media channel nuances and audience behavior.
• Work closely with copywriters, designers, strategists and project managers to create and plan relevant, new digital, social and mobile content strategies and campaigns.
• Be able to create and edit creative content (image and video) using the tools of your choice: Photoshop, Illustrator, Canva, Adobe Premier Pro, CapCut, iMovie…
• Compile and analyze content performance (both qualitative and qualitative insights) and recommend high level growth opportunities monthly.
• Keep abreast with new digital trends and technologies to be able to advise and guide business stakeholders and recommend the use of partners or domain experts on specific projects.
• Manage a portfolio of projects for which regular monitoring of key performance indicators and reporting will be required in preparation for Steering Committees at different levels of the organization.

Tagged as: digital, marketing