Senior Digital Marketing & Communication Officer

About BIA

BIA Group is active in the sales, rentals and after-sales services of equipment intended for public works, mines, quarries and transport. The Group operates in Europe, Africa and Asia and has more than 1200 enthusiastic employees.

Summary

The Senior Digital Marketing & Communication Officer plays a key role in bringing to market the SmartFleetDX suite of technological solutions. He will be central in creating awareness, increasing credibility, and generating leads. From a SmartFleetDX perspective, he will be contributing to deliver revenue growth. From a client standpoint, he will enable them to be aware and excited about the benefits they get from the SmartFleet digital solutions.

What is SmartFleetDX ? It is part of a key and exciting revolution, in a sector that is fast transforming (mining, quarry and construction). At a time of soaring costs, accelerated needs for efficiency and performance, with a non-negotiable focus on environmental impact and sustainability, SmartFleetDx are striving to be a driving force behind their digital transformation.

SmartFleetDX is a one-stop shop and implementation partner for companies looking to benefit from the massive gains offered by digital transformation: they focus on making mobile assets (big machines) and job sites much more efficient. The comprehensive set of entirely digital solutions includes fleet management and administration softwares, live jobsite and dispatch information systems, data analytics and business intelligence solutions, and guidance and weighing technologies. This comprehensive and brand-agnostic technology suite is backed by an expert workforce, which also provides the onsite and remote support. They are all committed and obsessed with customer success.

SmartFleet is a dynamic team that is fast growing, developing a sustainable business. We are looking for an incredible talent (and a nice person) to play a key role in our team, developing our business with clients and making them successful.

What will be your responsibilities?

In this rich and new role (we are excited about it!), the Senior Digital Marketing & Communication Officer will focus on:

• Primarily, taking responsibility of revenue growth, through lead generation (in coordination with the Managing Director and the sales team).
• Secondly taking actions to increase awareness and credibility of the SmartFleet solutions.
• Thirdly managing and delivering on all aspects of the marketing tools and value chain (with the support of the broader Bia Group team).

He/she will need to have the capabilities to deliver on the following activities:

Branding & Communication:

• Actively take part in the development and implementation of the yearly communication plan.
• Create / develop / convey  a strong and consistent verbal & visual identity fin the market. Be the ambassador and the guardian of the visual & verbal identity.
• Development of various on and offline visual tools and supports.
• Content creation : monthly newsletter, email campaigns, snailMail campaigns, articles (blog posts/LinkedIn).
• Videos: interviews of decision makers and users, specific product demos, overall SmartFleet video, internal/external trainings.
• Goodies.

Implementation of an acquisition strategy:

• Lead Generation.
• Building a strong and efficient database (and manage the DB, the system, and the process).
• Sales funnel creation via persona.
• Growth marketing approach (AARRR).
• Advertising: Digital advertising (LinkedIn ads and paid features, AdWords); Media  advertising (including paid for articles).
• Try & buy campaigns.
• Community Management: animation of social networks (Facebook & LinkedIn) via the creation of a relevant and effective content plan/calendar.
• Optionally, coordinating events (preparation/contribution; Webinars; physical events (from third party) strategy and preparation, including tradeshows, fairs); events sponsorship; country events & demo days.
• Define KPIs/measure/analyse/improve/control.

Digital development and promotion:

• Be accountable for the implementation, analysis, and optimisation of digital campaigns. Develop accurate reports on overall performance.
• Manage the websites & social media platforms (including content development, technical performances).
• Propose adoption of new technologies to increase digital performances (leading to enhanced brand awareness, leads and new customer generation).
• Assess and select external partners to assist the company in the implementation of new systems and technologies. Develop and manage the relationship with selected vendors.
• Be an ambassador of digitalization in the company. Guide, educate and train team members and other departments on digital tools.

Tagged as: communication, digital marketing, digital solutions, digital transformation., marketing