DIGITAL MARKETING & COMMUNICATION SPECIALIST

Summary
To meet the growing need for construction and mine sites digitalization, BIA has created SmartFleetDX, a center of expertise supporting its customers in their digital transformation.

SmartFleetDX offers a suite of digital solutions that maximize productivity of customer’s equipment’s, while enhancing environmental impact, health, and safety. This comprehensive and brand-agnostic technology suite is backed by an expert workforce, which also provides onsite and remote support.

The Digital Marketing & Communication Specialist plays a key role in bringing to market the SmartFleetDX suite of technological solutions. He/she will be central in creating awareness, increasing credibility, and generating leads. From a SmartFleetDX perspective, he/she will be contributing to deliver revenue growth. From a client standpoint, he/she will enable them to be aware and excited about the benefits they get from the SmartFleetDX digital solutions.

What will be your responsibilities?

Digital Marketing development:

• Manage the digital marketing platforms, including website and social media, develop the content and optimise technical performances.
• Survey the digital environment, stay up to date with the latest trends and technologies.
• Propose adoption of new technologies to increase BIA’ digital presence to increase brand awareness, leads and new customer generation.
• Be an ambassador of digitalization in the company. Guide, educate and train team members and other departments on digital tools.

Branding & Communication:

• Actively take part on the development and implementation of the yearly communication plan based on the strategy defined.
• Convey the overall representation of the company and brand’s identity in the market.
• Be accountable for the implementation, analysis, and optimization of digital campaigns. Develop accurate reports on overall performance.
• Assess and select third party and digital marketing service providers. Negotiate budgets and services to maximize return on investment in strict respect of budget.